Our story

YuuDada is first and foremost a conviction: a rider is not defined by the few hours spent in the stable. For many of us, the horse is an invisible thread that runs through our entire lives, even when we are at the office, having a coffee, or returning home in the evening.

Tshirt beige avec motif de cheval dans les jardins de Versailles, porté par une cavalière avec son cheval à côté d'elle

Why YuuDada was born

YuuDada was born from a simple observation: for a rider, a horse is not a hobby. It's a presence, a breath of fresh air, a driving force. Yet, most riders spend their days far from the one who matters most.

Hour after hour, at work or in daily life, something is missing.
This connection, this smell, this look, this feeling of belonging.

Then an idea was born: what if the horse could accompany you everywhere, without necessarily taking up all the space?
 What if, even in the middle of an office, you could continue to be fully equestrian, with elegance, discretion and sense?

YuuDada was built around this vision: to offer female riders and horse enthusiasts a way to embody their passion in everyday life, without clichés, without excess, but with depth and authenticity.

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What YuuDada embodies

  • An elegant and discreet style , which tells your story without shouting it at the top of your lungs.
  • A symbol of identity , so that you can say “yes, I live horse”, without it becoming your only business card.
  • A promise of grounding , to remind you every day what makes you feel alive.
  • A starting point , to build a more aligned life: the dream of equestrian property, hectares, a herd… it’s not just a fantasy, it can become a plan.
Tshirt Hygge Aurora Borealis motif cheval ciel étoilé porté par une jeune cavalière

who we do it for

We are thinking of the rider:

  • who gets up early, works hard, but never gives up on his equine dream;
  • who goes into debt, makes sacrifices, travels miles just to see his horse;
  • who dreams of a life where the horse would no longer be an escape, a break between two imperatives, but a real safe place at all times ;
  • who wants to contribute to equine welfare, little by little, through their passion and commitment.
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Our Vision

We don't just aim to create clothing. We want to build bridges between the equestrian world and the everyday world, between the ideal and the concrete. Each YuuDada piece is designed as a small reminder of your equestrian identity, a discreet yet powerful symbol that you carry with you wherever you go.

Femme assise portant un tshirt noir motif cheval et aurores boréales

Our commitment

We firmly believe:

  • out of respect for the horse.
  • to durability (in the choice of materials, designs),
  • to authenticity.

YuuDada is a brand that understands you because it was born from the same passion as you. And it wants you to wear not just clothes, but also your dream.

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Join us

By wearing YuuDada, you're not just buying a garment. You're affirming that your life as an equestrian matters , even when you're away from horses. You're participating in a community that, like you, wants to live and breathe horses… fully, constantly, and with elegance.