Hygge Collection - Cozy equestrian fashion inspired by the horse

Comfort, warmth and equestrian style: the embodiment of Hygge YuuDada

What if escape didn't come through kilometers, but through sensations?

The Hygge collection was born from a simple observation:

Riders often have their hearts anchored where their horse lives. They travel little — not out of fear of leaving, but out of love for staying.

So why not offer them another form of travel?

Inspired by Denmark and its warm philosophy of life, Hygge celebrates those calm, gentle, almost suspended moments that one shares with one's horse.

A cup of coffee in hand, soft lighting, a warm breath on the back of the neck, walking side by side on a familiar path... These are the kinds of moments that inspired this collection.

Each piece is an invitation to inner escape , an ode to the deep connection between rider and horse , a cocoon to slip into when you want to stay close, dream a little, or simply feel good — here and now.

Hygge is more than a style: it's a way of inhabiting the equestrian world differently.

With gentleness. With meaning. With presence.

Soft, unisex T-shirts & hoodies, Hygge vibes

  • Exclusive design inspired by Denmark and the Hygge philosophy
  • Comfortable unisex hoodie, perfect for all seasons
  • Soft and durable fabric for a cozy feel
  • Created for riders passionate about freedom and nature
  • Carefully crafted, designed as an invitation to inner exploration